BRANDING

Bubble Tap

Objective:

Design for a food truck franchise that displays a powerful brand experience that would connect the brand's retail environment to its products and services.

Concept:

The name, Bubble Tap, stems from the idea that the brand would encompass a fun and bubbly tapioca experience. This food truck will serve a variety of flavors and provide a bright and inviting atmosphere.

Tasks:

Development of brand logo/name, product packaging, truck graphic, and employee uniform.