COMMUNICATION DESIGN / PRINT

People Products Principles Campaign

Objective:

We were approached to design materials that communicate the joint product principles from design and program as a shared framework for better product decision making. This campaign is to build awareness around the four product principles that guide the work of the People Products team:

• Cohesive
• Human
• Intuitive
• Forward-Looking

Concept:

We decided to introduce these product principles through different mediums to build awareness and excitement:

• Card set: Something compact that you would want to keep by your side.
• Stickers: So you can show them off on your laptops.
• Poster set: A way for you to be reminded and for others to be informed.

Team:

Content: Yanisa Velez
Designer: Diana Thai