ILLUSTRATION / COMMUNICATION DESIGN

Diwali on Instagram

Overview:

At Instagram, we are always trying to see how we can support cultural moments. To celebrate Diwali on Instagram in 2020, we created a campaign with the hashtag, #SHAREYOURLIGHT, to encourage users to share their moments of triumph and joy. This would be a series of social assets that would be posted as Instagram Stories, where users can repost and add to their own Stories.

Tasks:

Create and design the visuals of the social assets.