UX / UI

SAP Brand Vision

Objective:

SAP has a broad influence on its customers, end users, developers, partners, and employees. The goal of the end-to-end brand vision is to have a cohesive look and feel that transcends all experiences. Our team came up with three separate visual directions.

Concept:

My vision had the concept of Broadcast. It is dramatic, powerful, deep, emotional, and maximizes the use of contrast. We designed a visionary for the main website of SAP, SAP Fiori, SAP HANA Cloud Platform cockpit, marketing advertisement and posters, t-shirts, and event signage.

Tasks:

Design a conceptual end-to-end experience of what the SAP brand could be.