SAP Brand Vision


SAP has a broad influence on its customers, end users, developers, partners, and employees. The goal of the end-to-end brand vision is to have a cohesive look and feel that transcends all experiences. Our team came up with three separate visual directions.


My vision had the concept of Broadcast. It is dramatic, powerful, deep, emotional, and maximizes the use of contrast. We designed a visionary for the main website of SAP, SAP Fiori, SAP HANA Cloud Platform cockpit, marketing advertisement and posters, t-shirts, and event signage.


Design a conceptual end-to-end experience of what the SAP brand could be.
Vision for SAP.com homepage & secondary page design
Vision for SAP Fiori
Vision for SAP HANA Cloud Platform cockpit